How a Kitchen Knife OEM Quotation Should Be Structured

How a Kitchen Knife OEM Quotation Should Be Structured

An OEM knife quotation that arrives as a single number is not a quotation, it is a starting position. A useful quotation has enough structure that the buyer can compare it against another factory, test the assumptions, and check it against the landed cost model.

This article sets out what a proper cutlery OEM quotation should contain, and the ten questions that expose a thin one.

What a complete quotation contains

SectionRequired contentWhy it matters
ValidityDate of issue, expiry dateSteel prices move; an expired quote is not a price
ReferenceSpecification sheet and drawing version quotedPrevents quoting an old design
Description per SKUProduct name, material, key dimensions, finish, weightComparability between suppliers
Unit price by quantity bandPrice at each MOQ tierShows the volume sensitivity and where the cost steps are
Currency and basisCurrency, Incoterm, named port or placeFOB, CIF and DDP are not comparable numbers
One-off costsTooling, plates, dies, fixture, itemisedShould not be hidden in the unit price
SamplingSample fee, whether credited, number of rounds includedOften a genuine cost that is omitted
MOQPer SKU and per colour or material variantTotal order MOQ can hide per-SKU MOQ
Lead timeSample lead time, production lead time from PO and depositTwo separate numbers, often conflated
Payment termsDeposit percentage, balance trigger, accepted instrumentsAffects working capital and risk
PackagingIncluded pack type, pack cost, carton count, carton dimensions and weightsRequired for freight calculation
InspectionAQL level, who inspects, who pays for third-party inspectionQuality risk allocation
TestingWhich reports are included and which cost extraCan be a significant hidden cost
WarrantyDefect definition, period, remedyThe basis of every later claim
ExclusionsWhat is explicitly not includedThe most informative line in the document

Reading price bands

A quotation with one price is less useful than one with bands. Bands reveal the cost structure:

Quantity bandQuoted unit priceImplied stepWhat the step tells you
50018.60—Below efficient batch size, high setup per unit
1,00015.40−17%Large step: setup and tooling amortisation dominate
3,00013.10−15%Still a material step: batch setup and material buying
5,00012.40−5%Small step: approaching the variable cost floor
10,00011.95−4%Near-flat: from here the price is materials and labour

Three diagnostics follow. First, if the price does not fall with volume, the factory is either quoting a protective price or the cost is genuinely dominated by materials. Ask which. Second, the point where the curve flattens is the efficient order size. Third, a very large first step suggests a lot of setup is being loaded into small orders — which is exactly what the amortisation discussion is about. See tooling amortisation.

Comparing quotations from different factories

Two quotations are only comparable if four things are identical: the specification, the Incoterm, the packaging and the payment terms. A comparison table:

LineFactory AFactory BFactory CNote
Steel gradeAs specifiedSubstituted, lower gradeAs specifiedB is not comparable
Hardness56–58 HRC54–56 HRCNot statedB is cheaper material; C is unspecified
Handle constructionFull tang, rivetedMoulded over tangFull tangB is a structurally different product
IncotermFOB ShanghaiCIF HamburgFOB NingboA and C comparable; B includes freight
PackagingPrinted carton includedWhite carton, print extraPrinted carton includedB understates by the pack cost
One-off costsItemised, 7,100Not statedIncluded in unit priceC's unit price is not comparable
Lead time35 days from deposit45 days from deposit30 days from depositConvert to weeks and add shipping
Payment30/70 against copy documents50/50 before shipment100% against B/LWorking capital and risk differ materially
Testing includedNoneOne LFGB reportNoneAdd a common testing assumption

Once normalised, quotations frequently reverse order. The apparently cheapest is often the one with the loosest specification. The discipline is to normalise before comparing, and to write the normalisation assumptions down so the comparison can be defended.

The normalised landed cost per SKU is the number that matters:

LineAmountSource
Unit price at the intended quantityaQuotation band
Packaging, if not includedbQuotation or packaging supplier
One-off costs divided by the quantitycQuotation, divided by the chosen volume
Freight per unitdFrom carton dimensions and weight, not from weight alone
Insurance per unitePercentage of FOB value
Duty per unitfTariff rate applied to the customs value
Destination handling per unitgFixed fees divided by units per shipment
Inspection and testing per unithTotal divided by units tested or shipped
Landed costa+b+c+d+e+f+g+h

Compare the landed cost to the target, not the unit price to the target. A 0.80 unit cost difference multiplied by volume, plus a different Incoterm, can reverse a decision. The CIF building rule matters here: freight and insurance are not passed through at cost but marked up. See steel price volatility for why a validity date is not a formality.

Ten questions that expose a thin quotation

  1. Which specification version and drawing version is this quoted against?
  2. What is the steel grade from, and can you provide the mill certificate?
  3. What hardness range will you hold, and how do you test it?
  4. What is the packaging cost per unit and what carton count and dimensions apply?
  5. What are the itemised one-off costs, and which of them are reusable on future orders?
  6. What is the price at double and at half the quoted quantity?
  7. What is included in the Incoterm and what is excluded?
  8. What is the sample lead time and the production lead time, stated separately?
  9. Which test reports exist already for this material combination, and which would need to be commissioned?
  10. What is explicitly excluded from this price?

Question ten is the one that produces the most useful answer. A factory that answers it precisely is a factory that has quoted carefully. A factory that answers "nothing, it's complete" has not thought about it, or is not being straight.

Common quotation traps

TrapWhat it looks likeHow to counter
Silent specification downgradeA cheap price with a vaguer descriptionRequire the spec version on the quotation
Hidden tooling in the unit priceNo one-off line, unit price above marketRequire itemised one-offs
Incoterm confusionCIF quoted in a comparison against FOBNormalise every quote to one Incoterm
Currency without a basisUSD price with no exchange assumptionAsk for the currency basis and a validity period
Weight-only freightFreight estimated from kilogramsCompute volumetric weight from carton data
Optimistic lead timeA number with no starting pointConvert to calendar dates from the PO and deposit date
Missing pack costPackaging "per the buyer's artwork" with no priceRequest the pack cost as a named line
Excluded testingCompliance not mentionedAdd a common testing line to every comparison

A quotation request template

Send the request with the specification sheet attached and the following fields, so responses are comparable:

  • Specification and drawing version reference.
  • Requested quantity bands, for example 1,000 / 3,000 / 5,000.
  • Requested Incoterm and named place.
  • Packaging requirement, including whether print is included.
  • Testing requirement by market.
  • Delivery window required.
  • Request for itemised one-off costs.
  • Request for the exclusions list.

A factory that receives this will usually respond with a better document, because the request itself sets the standard. See reading a quotation for the Incoterm arithmetic, and quotation traps for the negotiation stage.

Related reading

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